1. of course i had to get involved in the 'it's coming home' phase, my mate in the office watched dunkirk and threw the idea at me. so after a couple of hours, he tweeted the meme and it went everywhere. after counting how many views it had on meme pages that posted (stole) it. the views racked up to over 5,000,000 unpaid impressions.
2. what better way to promote a football tournament than watching one team humiliate another.
